[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"\u002Fwork\u002Fcase-studies\u002Fbig-box-outlet-growth":3},{"id":4,"title":5,"body":6,"businessProblem":98,"confidentiality":99,"description":100,"employer":101,"extension":102,"featured":103,"heroStat":104,"meta":105,"navigation":103,"ogImage":104,"order":91,"path":106,"publishedAt":107,"results":108,"seo":118,"stem":119,"summary":120,"technologies":121,"updatedAt":104,"__hash__":128},"caseStudies\u002Fwork\u002Fcase-studies\u002Fbig-box-outlet-growth.md","Ecommerce Growth and Marketplace Expansion at Big Box Outlet Store",{"type":7,"value":8,"toc":89},"minimark",[9,14,18,22,29,35,41,47,59,65,69,77,81],[10,11,13],"h2",{"id":12},"the-problem","The problem",[15,16,17],"p",{},"Big Box Outlet Store sells liquidation, closeout, and surplus inventory — the opposite of a stable\ncatalogue with predictable reorders. Product mix turns over constantly, quantities are often one-off\nor limited, and merchandising has to move fast enough to sell through inventory before it stops\nbeing relevant. Ecommerce for a business like this isn't just \"put products online\" — it's building\na channel and a set of workflows that can absorb constant change without falling apart.",[10,19,21],{"id":20},"what-i-did","What I did",[15,23,24,28],{},[25,26,27],"strong",{},"Platform management."," Owned the Shopify storefront end to end — merchandising, site structure,\nand the day-to-day decisions that keep a fast-changing catalogue usable for customers instead of\noverwhelming.",[15,30,31,34],{},[25,32,33],{},"Paid advertising."," Ran Google Ads and Meta Ads campaigns, tuning spend and targeting against a\ncatalogue that doesn't behave like a normal retailer's — creative and targeting had to keep pace\nwith inventory that could sell out or change entirely within days.",[15,36,37,40],{},[25,38,39],{},"Marketplace expansion."," Extended the sales channel beyond the core storefront into additional\nmarketplaces, adapting listings and operations to each platform's rules and audience.",[15,42,43,46],{},[25,44,45],{},"Auctions."," Built out auction-based selling as a channel for surplus and closeout inventory suited\nto that format — a different operating model from standard fixed-price ecommerce, run alongside it.",[15,48,49,52,53,58],{},[25,50,51],{},"Internal tools and workflow."," Where off-the-shelf tools didn't fit how the business actually\noperated, built internal tooling to close the gap — the same instinct that later became a core part\nof my ",[54,55,57],"a",{"href":56},"\u002Fwork\u002Fcase-studies\u002Fcatalogue-automation","ecommerce systems and automation work",".",[15,60,61,64],{},[25,62,63],{},"Team leadership."," Led the ecommerce function as it grew, balancing platform work, campaign\nmanagement, and day-to-day merchandising operations.",[10,66,68],{"id":67},"business-impact","Business impact",[15,70,71,72,76],{},"This role is where I learned ecommerce as an ",[73,74,75],"em",{},"operation",", not just a technical system — merchandising\ndecisions, ad spend, marketplace rules, and fulfillment realities all interact, and the technical\nsystems only matter if they hold up against that operational messiness. That perspective now shapes\nhow I build software for ecommerce businesses: I design for the actual chaos of retail operations,\nnot an idealized version of it.",[10,78,80],{"id":79},"what-i-learned","What I learned",[15,82,83,84,88],{},"The biggest lesson from running ecommerce operations directly, rather than building systems for\nsomeone else's operation, is that the hardest problems are rarely purely technical. A perfectly\nengineered sync job doesn't help if the merchandising process feeding it is inconsistent. That's the\nlens I bring to the systems work described in my other ",[54,85,87],{"href":86},"\u002Fwork","case studies"," — I build for how the\nbusiness actually runs, not just for the API spec.",{"title":90,"searchDepth":91,"depth":91,"links":92},"",3,[93,95,96,97],{"id":12,"depth":94,"text":13},2,{"id":20,"depth":94,"text":21},{"id":67,"depth":94,"text":68},{"id":79,"depth":94,"text":80},"A liquidation and closeout retailer needed an ecommerce channel that could keep up with constantly changing, one-off, and surplus inventory — where the product catalogue itself is never stable.\n","public","The operator side of my experience — growing Big Box Outlet Store's ecommerce channel through platform management, paid advertising, marketplace expansion, auctions, and internal tooling.","Big Box Outlet Store","md",true,null,{},"\u002Fwork\u002Fcase-studies\u002Fbig-box-outlet-growth","2025-11-01",[109,112,115],{"label":110,"value":111},"Role","Ecommerce Manager",{"label":113,"value":114},"Scope","Platform, ads, marketplaces, ops",{"label":116,"value":117},"Tenure","2017–2023",{"title":5,"description":100},"work\u002Fcase-studies\u002Fbig-box-outlet-growth","Running ecommerce end-to-end — platform, advertising, marketplaces, merchandising, and internal tools.",[122,123,124,125,126,127],"Shopify","Google Ads","Meta Ads","Marketplace integrations","Internal tooling","Merchandising systems","S2pVpnby0FOfKBhMlSw0nZjDPlcQCwZgXyQ8kfJtuvc",1785688078907]