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    <title>Sig Kappel — Writing &amp; Videos</title>
    <link>https://sigkappel.com/writing</link>
    <description>Articles and build logs on ecommerce automation, product-data pipelines, marketplace integrations, and AI-assisted development.</description>
    <language>en-ca</language>
    <item>
      <title><![CDATA[What AI-Native Development Looks Like Inside a Real Business]]></title>
      <link>https://sigkappel.com/writing/ai-native-development</link>
      <guid>https://sigkappel.com/writing/ai-native-development</guid>
      <pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[What it actually looks like to fold Claude Code, Codex, Cursor, and Gemini into real ecommerce systems work — where the tools help, where human judgment stays non-negotiable.]]></description>
    </item>
    <item>
      <title><![CDATA[Why Ecommerce Product-Import Pipelines Fail]]></title>
      <link>https://sigkappel.com/writing/why-import-pipelines-fail</link>
      <guid>https://sigkappel.com/writing/why-import-pipelines-fail</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[The recurring reasons ecommerce product-import pipelines break in production, from silent partial failures to unvalidated matching, and how to design against each one.]]></description>
    </item>
    <item>
      <title><![CDATA[How I Manage Product Data Across 200,000+ Ecommerce SKUs]]></title>
      <link>https://sigkappel.com/writing/managing-product-data-at-scale</link>
      <guid>https://sigkappel.com/writing/managing-product-data-at-scale</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Practical patterns for ingesting, normalizing, matching, and validating a 200,000+ SKU ecommerce catalogue fed by FTP files, APIs, and scrapers.]]></description>
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